- Have a strategy
- Create a content calendar
- Be consistent
- If you can only post once a week on all social media then do that
- Be true to yourself and don’t get burnt out
2. Pick Two Main Platforms
- Use Instagram to create content with people on a deeper level. Instagram was built to help people brand themselves.
- Use Facebook to generate leads. They have tools that you should be taking advantage of. Market place, joining groups, and learning which content is gaining traction with which audience.
- Once you have a portfolio of content that stands out, posting gets easier & it’s time to branch out. Start posting once a week to Pinterest, youtube twitter etc
- Linked in is GREAT for networking
- Tik Tok can be great! Those 18-year-olds on tik tok could be buying a house in 5 years.
3. Quality over quantity
- Content is overwhelming now a days. We are constantly digesting new information & this has created a very saturated market.
- Not only does content need to be better but we need to be editing the photos & videos to be aesthetically pleasing, a step above the rest.
- *** Hack! Yes, we all hate when Becky posts a 3 paragraph post on why she’s happier and healthier since she started selling Arbonne . However, the Instagram algorithm is set to view content that gets longer views to be more popular. This makes videos and longer captions & hashtags KEY.
- Instagram works like this. When you post a photo it will show the photo to about 10% of your followers. If you don’t get a lot of engagement (likes, comments, shares, longer views) then the post will die and not continue to be shared as
4. More Videos
- It’s all about people getting to know the real version of you
- Your personality
- GO HARD ON VIDEO
5. Get More Personal- Be Vulnerable
- Real estate agents are usually chosen based on three main values. Like-Know-Trust.
- These are the three main factors that are so important to create on all platforms
- People start to gravitate towards because they feel like they can trust you & relate.
- Share the good bad & the ugly
- People work with YOU. Not your just sold photo or just listed but YOU.
- Show your hobbies, families & passions ‘
6. Go all in on Value
- Don’t be afraid to share information with everyone.
- People are going to come to you because they see the value and information that you’re bringing forward!
- Leverage it!
- Don’t be afraid that someone else is going to take your information, run with it and use it to your advantage.