- Research your local demographics~
For example when you go to our website you’ll be able to see our local demographics. This is a great resource to check out exactly who your target audience should be.
The demographics for Islamorada are as follows-
Median household income- 40,605 // Median age- 58 // College educated- 68% // Unemployment rate- 4%
Let’s apply this using social media-
On Facebook they say you’ll find around 70 percent of 50- to 64-year-olds who use this platform. Another social media platform you’ll find this kind of demographic on is LinkedIn with around 30% of internet users between the age of 30-50 years old.
Pinterest is also another great platform for providing aesthetic pictures and handy tips. However many people use this platform as a consumer instead of a producer. This platform is known for DIY, interior design, recipes etc. so this would be a great place to post your content and brand for a target audience of homeowners.
-Know your target audience & don’t forget about your future target audience. Don’t focus solely on your demographic social media platform, make sure you’re building your brand from the future demographic as well, like the emerging market of new home buyers on Instagram!
- Take a second to find your passion-
Sometimes we’re too concerned with making money that we lose sight of why we got into this industry in the first place. Odds are when you got into real estate you had some little bone in your body that knew you were meant for this or people in your ear saying ‘you would kill it in Real Estate’.
The extraordinary truth about real estate is that we can make our own schedule & market ourselves depending on what our passions are. Maybe you’re passionate about your career in real estate because you can spend your mornings showing houses and evenings watching your kid kick butt at his soccer game. You love it because you have the freedom to be with your family and help other people find a community and home that you take pride in.
People can tell when you’re really interested in what you’re doing. They will feed off that energy and trust you more because of it. So remind yourself of that in the morning why you love this job. Why you got into it in the first place. Why you were meant for it!
- Be Very Specific on Where you’re branding yourself in the beginning.
Ryan Serhant is one of the most positive and influential realtors out there. He stars in a cutthroat reality show based in NYC called ‘Million Dollar Listings’. Let me tell you this man does a fantastic job of branding himself and has now created an entire company through those marketing techniques. So guess it’s obvious that the king of branding would also have his own youtube channel. During another motivational youtube, he start with his little cliche little speech about how everyone one of us has something unique about ourselves. Then he starts to explain how to leverage this. The branding expert explains that we need to share that story constantly and consistently with everyone. For example Serhant use to be a hand model. He would joke with clients that he was a hand model before this and did it to pay rent. He literally made $150 dollars an hour while people took pictures of his HAND! This is his unique story that gets people laughing, remembering & sharing.
- BE CONSISTENT on branding yourself & follow through.
Here’s my issue, hopefully you guys can’t relate because I hate this habit. I create this awesome idea, then I don’t follow through, I don’t have a strategy and instead I waste time half doing something. For example during the pandemic, I thought I would do a work out routine on my Instagram, like every other girl out there. Instead of having a plan, in the moment I would try to just start recording my workout. I would hate my outfit or hair or couldn’t get a good video of myself because my phone would literally be propped up on giant Jenga blocks that I found at the last minute. I’d ruin a workout and waste my time. So how did I fix it??
Instead now I walk to the end of my street where I have this awesome view of the ocean (my niche I live on an island). Then I just snap a picture, add on an aesthetic filter and write down my exercises for the day. If i’m doing squats or something I’ll do a quick video and smile and say ‘WHOO’ with a little motivational phrase! It’s simple, easy and gives my followers some morning motivation. People actually message me on my stories and say thank you needed to get motivated this morning.
- Sometimes your Biggest Insecurities can be your Biggest Attributes-
Let’s take Kyle Jenner for example- She took an insecurity (small lips) and decided to turn that into her biggest asset by creating a matching lipstick & lipliner to make her lips look larger. Now she’s one of the youngest billionaires in the world. The truth is most of the time your biggest insecurities are the same or similar to a majority of those around us. In a world filled with filters and facetunes people are shocked when they see something unperfected. Leverage that.
This technique can be used in real estate as well. For example one of my biggest insecurities use to be my house (which is still my little work in progress). I moved down here on my summer break from college and was completely broke & terrified of my new boyfriend coming down to visit this little camp I was living in. It was tragic I was living with my father and brother who didn’t have a homemakers bone in their body and my first ever boyfriend was coming down to visit. I had less than 500 dollars to work with and a growing insecurity everytime he talked about coming to visit.
Instead I worked through that little insecurity. I created two swinging beds, a bamboo outdoor shower, restored furniture, organized a cluttered home, and painted till my wrist felt like it was swiped by fire coral. Without knowing it my insecurity became my new niche. My family and friends began to praise me, even strangers asked for tips on how to re-create my social media. I realize it now looking back that it took a certain eye to do what I did on an INSANELY tight budget.